On March 28, 2012, China Securities Regulatory Commission issued an announcement: The approval committee of China Securities Regulatory Commission approved the application of Aorijin Packaging Co., LTD., and the company's application was approved. The news represents a key breakthrough in Origin's efforts to go public. Hair trial at this time will the meeting room immediately applause, cheering, people will be excited applause gave a kindly face, look and spell able, pink-cheeked older woman - she is the company's founder, was her son, the current chairman of the board of directors of the company Zhou Yunjie proudly as "commercial genius", was the metal packaging industry in our country hailed as ms GuanYuXiang research honors.
In fact, at this time warm applause, dazzling flowers, wonderful words of praise can not be enough to express people's admiration for her, the Orejin people are more willing to face with reverence the feeling of this can always make life fresh and clever, and continue to create miracles. Because, the success of Aurigin is carrying her entrepreneurial legend, Aurigin's previous life is her life.
Gorgeous turn to invest in the sea looking for business opportunities to Hainan
According to Zhou Yunjie, mother, was born in Shenyang in July 1939. At the age of 19, my grandparents moved to Beijing with the status of army and worked as instrument workers in Beijing Instrument factory. He did this for more than 30 years until he retired in 1990. That year, mother turned 50. At the age of 50, for the vast majority of Chinese old people, it is a time to choose how to enjoy the rest of their life. However, she was not leisurely and decisively founded Beijing Lean Instrument Company, served as the chairman of the board, and resolutely chose a different life journey.
Although, this section of business experience ended up with a bleak end and end, but that down to the business sea, the stream hit the water, the stimulation and freshness of thousands of sails competed, but completely lit up her heart, another door, to her slowly opened ----
Guan Yuxiang said in an interview with reporters, "In 1994, a chance to travel to Hainan, let me see a business opportunity. At that time, the reform and opening up in Hainan was booming. Based on the natural conditions of Hainan, the beverage industry was in full swing. Coffee, coconut water, mango and other beverages were very popular in China at that time. But at the same time, I observed that although there are many factories that make drinks, there are none that make packaging or cans."
While she was keenly aware that canning was a weak link in the "kingdom of drinks", a bold idea had already taken shape in her mind -- to build a canning factory. So she took her hard-earned 300,000 yuan to Hainan and set up a can factory in the small town of Wenchang (Hainan Aoruijin Packaging Industry Co., LTD.). Since then, and metal packaging industry formed an indissoluble bond.
Now, after more than ten years of hard work, the company has developed into a modern enterprise integrating scientific research, production and sales. It has more than ten companies in Hainan, Xinjiang, Hubei, Shandong, Fujian, Nigeria and other domestic and foreign collectivized enterprises. From 2009 to 2011 alone, it provided more than 7 billion cans of products for the society, paid 380 million yuan of taxes to the state, and arranged employment for more than 1,000 people. Under the circumstances of the global financial crisis in 2009, the group's total sales revenue reached 6.1 billion yuan in the following three years, and the total assets reached 2.778 billion yuan. The compound growth rate of net profit in the three years exceeded 50%. We provide services for many domestic and foreign enterprises such as Red Bull, JDB, Want Want, Zhongji Tomato, Yili, etc., and open up the domestic metal packaging industry for the first time, and expand the market in Africa.
With more than 40 production lines, international advanced technology of coating, lid-making and CANning, and an ANNUAL CANning capacity of 8 billion sets, AORIJIN Group, a large Chinese tinplate three-piece can manufacturing enterprise, may you ask: Is this the enterprise that has worked all the way from 16 employees to a simple production line, climbing up and up?
To this, Guan Yuxiang said to the reporter indifferently, after can become an entrepreneur, in fact, is not the original want to good. In fact, this all the way naturally down, perhaps is the character of it, my principle is: do not do, do well ------, perhaps, this is one of the reasons she can let Orejin today brilliant bar.
The heartstrings of Red Bull are hard to pull in the face of setbacks
It started with 16 employees and a production line, and in this humble but creative environment, Orekin's three-piece can was born the following May. "We came into the packaging business as a single line, very small, working with small factories that are now gone, and Orekin is getting bigger." Guan Yuxiang said with emotion.
In fact, it is with this significant production line that we have the opportunity to cooperate with Red Bull in the future. But the road to starting a business is bumpy for every entrepreneur, and working with Red Bull wasn't all smooth sailing. GuanYuXiang regrets ground tells a reporter, most did not know how much red bull "cow", then do it, just know it is a international beverage company, to put it bluntly, at the time, we have with red bull's gap is too big, we are just established a packaging factory, and somebody else is doing an international brand for many years, as a result, it to China later, The quality of packaging quality requirements are very high, that is, the requirements of international standards.
Speaking about the cooperation with Red Bull, Zhou Yunjie said: "At that time, the famous international brands' Red Bull 'were entering China. With a humble gesture, my mother got the opportunity to cooperate with Red Bull. In nearly two months, my mother and I made 41 trips between Hainan-Shenzhen-Guangzhou. Finally, the quality of strict almost harsh Red Bull recognized Orekin, recognized the pro! And this, too, is an important and significant piece of writing in the history of Orekin, telling everyone that there is a quality called persistence..."
In fact, the international standards given by Red Bull are harsh in the eyes of other enterprises, but it is a welcome opportunity for Guan Yuxiang. Because, she soberly realized that only with international standards can make the enterprise have a leap. With the support of firm belief, she had the unique stubborn stubborn Jin and tenacity began to fermentation, so the design, was denied again and again; Time after time, time after time to be returned to her eyes as normal.
Guan Yuxiang recalled: from product design, plate making and printing, to the production of molded cans, there were more than 40 trips to Hainan, Shenzhen and Guangzhou, and every detail was discussed bit by bit whether it met Red Bull's requirements. For example, Red Bull initially required powder coating, that is, the weld in the middle of the can should be coated once, the purpose of coating is to improve product quality, at that time, there was no such process in China, how to do? To do so would mean higher product costs and lower profits. However, in order to meet the international standard of product quality, I would rather accept this challenge. I imported a good coating machine from Switzerland and purchased good raw materials, and finally solved the problem. Although the profit was reduced, the quality was improved, which was recognized by Red Bull and connected with the international standard. What is important is that at that time, the only domestic manufacturer that can use this process into a batch production is Aorijin, we have a certain competitiveness in the industry.
Today, Guan Yuxiang still remembers that experience with deep emotion and full of gratitude: "Many people asked me at the beginning, why can Red Bull and Aurigin cooperate for a long time? I always answer like this: if you want to do business bigger and stronger, not only to immediate profits, and should have the spirit of sacrifice profits, actually this is the ability to accept the challenge, has the ability and you won't think partner requirements is strict, but will try to according to the requirements of the somebody else to do, is certain to be a partner of recognition. In fact, when Origin worked with Red Bull, the product went to a very big level, and the concept of Origin also underwent a sea change."
Indeed, Red Bull, an international brand, recognized Guan Yuxiang; Also from this, metal packaging industry began a big leap.
Set up the goal to do the leader of the situation
On October 9, 2007, AT THE AWARDS CEREMONY OF THE Asia CAN MAKING ANNUAL MEETING IN Bangkok, AURIGIN WON THREE AWARDS FOR THE BEVERAGE THREE-PIECE CAN, THE 5L BEER KEG SPECIAL PURPOSE CAN AND THE Asian CAN MAKING COMPANY OF THE YEAR. Three honors, won glory for the country, also let Orejin among the Asian canning enterprises!
Now, Aolijin and its subsidiaries have won the title of China's packaging leading enterprises, Beijing high-tech enterprises; Its products tinplate three pieces of beverage cans, food cans, has been awarded as China packaging products, China packaging products and other honors of more than 20, eight consecutive years won the Huairou District of Beijing economic contribution top ten enterprises.
Today's brilliant achievements are exactly the century grandeur that Guan Yuxiang outlined for Aolijin with his wisdom and pragmatic development strategy.
