Under the background of "Internet +", the technical level of printing machinery has been transformed
With the development of the printing industry, it is bound to drive the automation level of the printing machinery industry to improve, that is, the speed of printing machinery, the transmission accuracy is higher and higher, the adjustment link is reduced, the auxiliary time of manual adjustment is saved, and the application of automatic products will also tend to the popularity of shaftless technology.
With the development of numerical control technology, the working precision of printing machinery products and parts processing precision will be improved. In the era of "Internet +", printing technology develops more rapidly, and the "Internet +" model further promotes the development of printing industry, forming a brand new economic form. The changes in business pattern triggered by this economic form make enterprises in various fields face unprecedented challenges and opportunities. In order to seize the development opportunity and adapt to the current development needs, the printing industry began technical innovation. With the development of information technology, the printing industry has been rapidly promoted from automation to networking and intelligent development. In terms of industry development, printing technology is required to be more environmentally friendly, packaging consumables are more environmentally friendly and economical, printed matter is easy to be recycled after waste, can be naturally degraded, and pollution-free and low-pollution packaging can be realized. Green printing has become an important theme in the development of the industry, and green and environmental protection printing technology will become the leading direction.
Development strategy of printing industry
(1) Transforming the service industry
Small and medium-sized printing enterprises are very common in the industry, want to do a good job of printing now, hold the existing market is the key, do a good job of service transformation is the key, although it is unlikely to be significantly normal, but for small and medium-sized enterprises, maintain corporate profits should not be difficult, many printing enterprises have not completed the transformation of services, Many industries now need to be transformed into service industries.
(2) printing intelligent manufacturing
Printing intelligent manufacturing is a new production mode based on the deep integration of the new generation of information and communication technology and advanced printing manufacturing technology, which runs through every link of printing manufacturing such as design, production, management and service.
As the government, enterprises and individuals pay increasing attention to environmental protection, green packaging and environmental protection packaging gradually become the best opportunities for packaging printing enterprises to achieve differentiated competition and sustainable development.
(3) Modern management of enterprises
To realize the sound and sustainable development of the printing industry and the upgrading of the industrial structure requires not only the updating of technical equipment and ideas, but also the modernization and modernization of management and business strategy. For example, under the trend of digitalization, digital printing has a huge market potential in value-added services. In the digital printing system, value-added such as pre-press design and data management is eliminated, which not only improves the added value of products, but also realizes the integrated operation of printing functions and various services required in the extended industrial chain.
(4) Establish international standards
Having mastered the initiative of international standardization, we have mastered the initiative of the market. The current situation of standardization of Chinese printing enterprises has hindered the development of the industry to a large extent, and has encountered barriers and contusions continuously in international trade. Therefore, the establishment of international standardization needs to hit the road, and China is also in this area of constant exploration and construction.
International standardization is not only the internationalization of printing technical standards, but also the standardization of pre-press, printing and post-press technologies, including the internationalization of printing and packaging materials. Under the international standard, we need to update our ideas, open up new situations and new markets, and better internationalization.
Overall overview of printing machinery automation products
There are various types of printing machinery and equipment. Automatic products are used to set process parameters and control equipment operation on printing machinery. The automation level of printing machinery equipment can be divided into single machine automation, on-line automation, auxiliary operation automation.
Printing machinery industry automation market has picked up, the overall situation is not optimistic
The growth rate of total profit of printing industry is always lower than the growth rate of operating revenue, and the situation of increasing revenue and reducing profit of printing enterprises is more severe. In the fourth quarter, however, total profit growth picked up, indicating that cost pressures on printing companies were easing.
The rapid development of online media has dealt a blow to the printing industry. The market demand for books, newspapers, magazines and so on has been falling fast, and related investment has been decreasing.
Favorable factors are: domestic high-speed inkjet printing equipment investment accelerated, equipment manufacturers continue to increase research and development efforts, reduce the investment of inkjet printing equipment, operating costs; Printing enterprises actively invest and add new installed machines, making high-speed inkjet printing equipment become a rare "new air" in the field of domestic printing equipment.
Automated market size segmentation
The automation products in printing machinery are mainly frequency converter and servo. With the continuous improvement of the degree of automation in the industrial field, the market scale of "shaftless" control servo motor will continue to increase.
(1) Description of PLC market in printing machinery industry
The main control device of printing machinery industry is still mainly controlled by PLC. In the PLC market of printing machinery industry, small PLC occupies the majority, medium PLC takes the second place, large PLC consumption is the least, and for the micro PLC only do part of the auxiliary equipment single machine control. At present, the demand for PLC in the printing machinery industry is still mainly based on small PLC, and the concentration of demand has a trend of continuous improvement.
(2) PLC market growth and forecast of printing machinery industry
Affected by the printing industry warming, PLC market share in the printing machinery industry will also rise.
(3) Description of low-voltage frequency converter market in printing machinery industry
Low voltage frequency converter has a very wide range of industrial applications. As an important industrial industry, printing machinery has a huge transmission market scale, and the printing machinery industry accounts for 1.6% of the overall market of frequency converters.
(4) Growth and forecast of low-voltage frequency converter market in printing machinery industry
Low-voltage frequency converter is increasingly widely used in the field of printing machinery, but it is still mainly energy saving at present. The energy saving and consumption reduction of printing machinery industry is also the theme of the future development of printing machinery industry.
(5) Description of servo market of printing machinery industry
Servo drive is mainly used in intaglio printing machinery, with the continuous development of intaglio printing technology, the application of servo in printing machinery is more and more.
(6) Growth and forecast of servo market in printing machinery industry
The application of servo is increasingly extensive in the field of printing machinery, but at present it is still mainly energy saving. The energy saving and consumption reduction of printing machinery industry is also the theme of the development of printing machinery industry in the future.
According to the development trend of the printing industry in the next few years, the application of servo drive in printing machinery will increase in the short term, and the overall market size in the printing machinery industry will also achieve growth.
