This month, Danone's Mizone brand launched "smart carbon" packaging in partnership with innovation company Lanzatech. The label was removed from the package, and the color blue bottle was revealed to the public. It is worth noting that the embossed words "Made From CO2" are printed on the bottle to emphasize the source of "smart carbon". Lanzatech uses "carbon capture" technology to directly convert carbon monoxide and carbon dioxide from carbon-rich gas sources through microorganisms into key raw materials needed to produce PET bottles, thereby reducing the environmental impact of oil use and carbon emissions.
Amosi: Domestic dairy industry "reduced ink packaging"
Also in June, Amushi officially announced the launch of "reduced ink packaging", becoming the first brand in the domestic dairy industry to put into "reduced ink packaging".
According to the brand introduction, compared with conventional products, the diamond packaging and crown packaging of "ink reduction package" respectively reduce 3 colors and 4 colors in printing, saving about 80% and 70% of the amount of ink. In addition, the product box adopts a colorless bump process, reduce the use of ink, but also abandon the plastic handle, reduce the use of plastic. Pure white bottle body with large blue font appears brand and bottle body copywriting is very conspicuous.
At present, Tmall Amucci flagship store has "reduced ink packaging" products online.
Gold standard: no printing and no ink new packaging
Valuable "world environment day on June 5, the launch of the new packaging is open without printing ink industry innovation, on product packaging up in addition to the original bottle of ink to print (refers to besides the necessary content of the factory packaging materials of the tetra, valuable brand no additional use ink printing content), product name and date of production information is printed with laser technology, So you can directly reduce the use of materials and energy.
In addition, the packaging uses the industry's first plant-based fantasy lid, which is partly made from sugarcane, to maintain its appearance and function while reducing its carbon footprint and reliance on fossil resources.
It is understood that this is the new environmental protection packaging of "no printing and no ink" launched by the dairy industry, which is another new attempt of Jindian to implement the goal of carbon reduction and environmental protection at the product level, and explores a new path for environmental protection and carbon reduction in the dairy industry.
Dongpeng: The first e-label energy drink
Dongpeng Special Drink, a Chinese energy drink brand, also follows the trend of "no labels" in the beverage industry, revealing the pentagonal bottle body to match the color of the drink itself.
Instead of using laser to print the product information on the bottle body, Dongpeng directly printed the "electronic label" and printed it on the cap of the bottle, using a new mode of digital energy and low carbon. Consumers scan the code to see product information.
It is reported that this is the first energy drink using electronic labels in China.
Under the tuyere of low carbon and environmental protection, beverage brand enterprises tear off the "label" and "run naked" against the wind. "No label" may become a new consumption trend in the future. However, how to have a sense of beauty and design, and high brand recognition, become the next focus of the direction of the enterprise.
