Three dimensions of packaging design:
1. The shape
The appearance element is the appearance of the display surface of the commodity packaging, including the size, size and shape of the display surface. There are three kinds of forms we see in our daily life: natural form, man-made form and accidental form. But when we study the form composition of products, we must find a form applicable to any nature, that is, the common law of things out, called abstract form.
When we consider the appearance elements of packaging design, we must also understand it from the perspective of formal beauty law. According to the law of formal beauty of packaging design combined with the characteristics of the product's own function, the various factors are organically and naturally combined, the school LOGO design in order to obtain a perfect unified design image.
2. The composition of a picture
Composition is a complete picture of trademarks, graphics, words and combinations arranged on the display surface of commodity packaging. The combination of these four aspects constitutes the overall effect of packaging decoration. Commodity design composition elements trademark, graphics, text and color use correctly, appropriately, beautiful, can be called excellent design works.
3. The material
Material is the texture and texture of the surface of the material used in commodity packaging. It often affects the visual effect of commodity packaging. The use of different material surface variation or surface shape can achieve the best effect of commodity packaging. Packaging materials, whether paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo materials and other composite materials, have different texture effects. Use DIFFERENT MATERIAL, TRY TO COMBINE CONFIGURATION PROPERLY, CAN GIVE CONSUMER WITH novel, COOL OR LUXURIOUS WAIT FOR DIFFERENT FEELING. Material element is an important part of packaging design, which is directly related to the overall function and economic cost of packaging, production and processing methods and packaging waste recycling and treatment of many problems.
In short, in the field of production, circulation, sales and consumption, packaging design plays an extremely important role, its function is to protect commodities, convey commodity information, convenient use, convenient transportation, promote sales. After skillfully mastering the three dimensions of packaging design, it can effectively help designers to embody the artistic connotation of packaging and the value of Shangpin.
