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Digital Product Research And Development - Enterprise Transformation Breakthrough

Mar 23, 2023

With the continuous development of the digital economy, the quality and efficiency of the manufacturing industry enabled by digital transformation have gradually emerged. For Chinese manufacturing enterprises, the application of digital transformation in product research and development, manufacturing link is obviously lower than office automation and customer service link.

 

The digital transformation of manufacturing industry can seek breakthrough from the research and development link

The key to the digital transformation of manufacturing industry is to improve the ability of enterprises to cope with market changes. Product research and development, as a key link to determine whether a product can meet the market needs, can become an important breakthrough in the digital transformation of manufacturing industry.

 

The value of digital transformation in product research and development is also reflected in the application of digital twin in product research and development. The virtual model is used to conduct repeatable and variable parameter simulation experiments to test and verify the performance and performance of products in different external environments, thus improving the accuracy and reliability of the design, shortening the R&D process, and greatly reducing the R&D and trial-and-error costs. In addition, digital twinning simulates products, processes and resources and their interactions to predict the real world. Comparing the predicted results with the actual values can effectively support continuous product improvement.

 

It is worth mentioning that in terms of industrial application, the application of digital twin in product research and development is more valuable for industries with long design cycle and difficult development, such as aircraft manufacturing and new drug research and development. For general manufacturing, the input-output ratio should be fully considered if the technology is to be used in the R&D process.

 

Mining the value of data to drive the digital transformation of all links of the industrial chain

With the deepening of digitization and the continuous accumulation of data volume, digital transformation will gradually penetrate from the sales end to the channel end, the production end and even the research and development end.

To truly achieve great benefits, digital transformation needs to dig deep into the value of data elements, and realize the flow of data elements between upstream and downstream enterprises through the coordination of all links of the industrial chain. When more and more enterprises make use of data elements to create wealth, the value of data elements can be better reflected, thus driving more enterprises to participate in the digital transformation.

 

However, it is not easy to realize data sharing and value mining of the industrial chain. It is necessary for the dominant chain enterprises in the industrial chain to drive the digital transformation of all links of the industrial chain, and let small and medium-sized manufacturing enterprises join the digital transformation team of the industrial chain to realize the digitalization of all links of the industrial chain. For example, by establishing a data market, chain owners can provide a place and impetus for the digital transformation of small and medium-sized manufacturing enterprises.

 

At the same time, the digital transformation of manufacturing enterprises also needs the support of market, policy and technology. In terms of the market, the mismatch between data income and contribution is an important reason why many enterprises are reluctant to participate in data trading and digital transformation, which requires the construction of a reasonable market mechanism. When data trading effectively brings "high returns" to enterprises, the digital transformation of enterprises will become natural. In terms of policies, it is foreseeable that relevant documents such as data assets Law or data assets regulations will be formulated and issued one after another to provide more systematic guidance for data entering circulation. As for technology, with the maturity of digital technology, blockchain, trusted computing and other technologies can realize data exchange, use and create value while ensuring data security.

 

To improve the penetration rate of digital transformation in manufacturing industry, Internet platform enterprises should be encouraged and guided to enhance scientific and technological capabilities, participate in the construction and operation of digital infrastructure, and provide more digital and intelligent hardware and software services in industrial production, commodity circulation and other fields, so as to realize the efficient circulation and virtuous cycle of the whole industrial chain in logistics, capital flow, information flow and other aspects. At the same time, the platform will play a positive role in linking bilateral or multilateral entities, improving the matching efficiency of market supply and demand, and shaping more significant scale effects in building a unified large national market, sharing scientific and technological research and development resources, and jointly promoting the spillover transformation of scientific and technological achievements.

 

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