The application of carton packaging
In the paper packaging structure of modern commodities, glue-free molding structure of the carton is more and more popular. In the process of automatic molding, quite a number of non-adhesive structure of the folding box began to gradually replace the adhesive structure of the traditional box.
Single carton packing
1. Double-sided folding carton
This kind of carton is based on the surface decoration to match the carton shape. The shape change of the carton needs to match the product design to highlight the characteristics of the actual use. It is usually used to pack the makeup varieties in cosmetics
2. Single bottle folding carton with compartment
This kind of box consumes more paper, but the compartment structure can play a better buffer effect, can effectively protect the goods, and from the surface can not see the size of the packaging capacity, more suitable for cosmetics packaging, it should be noted that the structure of the box must be made of cardboard with better elasticity.
3. Cross sealing folding carton
The design direction of this carton is to open the main purpose of display in the window, can better display goods. The inside of the box is also beautifully printed to match the cosmetics it contains. Carton sealing can be suitable for transportation and sales needs, is a typical display transport dual purpose carton.
Combined packaging
Composite packaging is a branch of serialized packaging, also known as collective packaging. This kind of packaging is to package cosmetics of the same brand and different functions in a complete series, so as to facilitate the purchase of consumers, while making the overall price lower than the total price of individual purchase.
1. Cosmetic packaging gift box
All kinds of noble cosmetics use complete set of gift box packaging, can improve the valuable quality of goods and sales force. Coupled with the successful decoration design, enhance its visual impact, it is a good choice of packaging. One of the more typical folding boxes, the structure of the cell design can be flexibly adjusted according to the number and shape of the contents.
2. Fold cardboard boxes in groups of four
The structure box is mainly used for the collection packaging of cosmetics wholesale, but also can be used as a complete gift packaging after decoration or adding auxiliary structure. The structure of the box is a fixed paste mounting type, there are many changes, according to the different structural requirements, can be changed the sealing structure of the box, coupled with the requirements of saving board, can try to design the box into a plate forming structure.
Modern packaging strategy and cosmetic packaging
Packaging plays a special role in commodity economy. It is immaterial and metaphysical. It shows colorful inspirations in circulation and adds scenery lines to daily life.
Most international brands have formed their own traditions in packaging design, both in shape and color, forming a complete set of patterns, while the packaging design of domestic products is very random, even with the personal preferences of producers or designers constantly change, lack of coherence between products.
From this point of view, the packaging of cosmetic products should not only reflect the integration of fashion and technology, but also pose a great challenge to designers.
In the embodiment of product quality, in addition to effective advertising and eye-catching counter display, packaging is an important link. Proper packaging can not only enhance the visual impact of goods, but also attract consumers. Therefore, as the "coat" of the product, packaging should not only have the function of storing and protecting the product, but also have the function of attracting the purchase and guiding the consumption.
Paper packaging, as a kind of green packaging with high quality and low price, is becoming a rapidly developing industry in the national economy. Moreover, the cosmetic packaging market has a great space for the development of paper product packaging both in terms of quantity and quality.
Cosmetic packaging will be with the improvement of consumption level and have a new pursuit: from environmental protection, energy saving, material reduction, cost reduction, efficiency, quality and so on many aspects, are required to paper packaging can shine on this broad stage.
