The innovation and development of web printing in Taiwan, China can be divided into two stages: the gestation and creation period from 1995 to 2002; the second stage is the innovation and development period from 2002 to now.This business model breaks through the traditional business mode, integrates the Internet and traditional printing, and can combine many different customers' small print prints into a full open plate, not only to share the fixed costs of plate making and printing, but also to meet the general commercial printing quality requirements.
Some people say that how combined plate printing is operated is a destructive innovation model that people abandon me.
Traditional printing plants generally avoid undertaking similar sporadic small orders, because of the high cost, low output value.Plate printing enterprises have the advantages of low price, online convenience, 24 hours delivery and delivery service, these similar printing orders will be concentrated in the plate printing factory, can win this part of the "abandoned" market.Although the sparrow is small, it is also meat, the innovation of combined plate printing lies in the initiative to occupy the market abandoned by major enterprises.
In addition to the control of the market, the combined plate printing marketing also has its own model, in the low price marketing breakthrough.This is mainly reflected in the network transaction mode, market and product continuous development, printing services and other aspects, the maximum use of the value of the Internet, save the cost of labor, marketing and publicity costs, to achieve the commercial goal of low price In addition to the control of the market, the combined plate printing marketing also has its own model, in the low price marketing breakthrough.This is mainly reflected in the network transaction mode, market and product continuous development, printing services and other aspects, the maximum use of the value of the Internet, save the cost of labor, marketing and publicity costs, to achieve the commercial goal of low price
Practice is the standard to test the truth, the commercial value of combined plate printing has already been shown, and how to give full play to the advantages of this model, but also requires the full support of the production link.
Equipment and raw materials should not be ignored, buy appropriate automation equipment (ink control, plate, online color correction, etc.), digital equipment, the pursuit of appropriate quality and low cost raw materials, is to pursue the future good efficiency and output target, at the same time to achieve low unit cost, then by products and specifications,paper, standard color and processing standardized operation, let plate printing company can require equipment and raw material suppliers at less than 20% of the market price, plate printing thus produced internal economic benefits.
The production process is strictly controlled. The processing process after the online receiving orders, including online quality management and exception product management, then automatic release, CTP publishing, after printing into the post-processing process, and finally do the production process and distribution management for each order.In addition to good IT technology, the pursuit of the equipment efficiency and output value goals, the establishment of standard operation process to reduce quality problems, reduce the high cost brought by exceptional product management are the focus of management.
Put aside the advantages of mode, technology and equipment, actually emphasizes the optimization of printing enterprise production management ability and for enterprise users flexible entrance business model, it integrates the traditional printing and modern network printing, relatively complex, high requirements, need to meet the network digital, intelligent automation, standard modular, specialized scale.There are great requirements for the development of marketing model.But it is also a few small and medium-sized printing enterprises after the broken stand can not miss the opportunity.
Compared with traditional offset printing, digital printing has the advantages of relatively low price and short delivery time, and the use of composite plate printing can just make up for the shortcomings of offset printing in this aspect.Plate printing can combine different customers with the same paper, the same weight, the same color number, the same printing volume into a large plate, use the effective printing area of offset press, form the advantages of batch and scale printing, jointly share the printing cost, to achieve the purpose of saving plate making and printing costs.In fact, the benefits of using the composite plate printing method are more than that.For example, because of the relatively large number of paper and printing consumables used every year, the bargaining power of enterprises is enhanced, and the expenditure can be reduced by reducing the procurement cost of raw and auxiliary materials.
Of course, composite printing also has shortcomings. Due to the limitation of logistics costs, composite printing is still limited to regional development. The business of composite printing enterprises is mainly focused on business cards and leaflets, and has not effectively integrated high value-added digital printing business into the production system.Therefore, solving the logistics problem has become an important task for the current joint plate printing enterprises.There are still thorns in the future development of combined plate printing, but its good development prospects are foreseeable.
On the occasion of the transformation and upgrading of the printing industry, the success of the combined plate printing, but also provides a way out for the traditional printing enterprises.Enterprises take the road of combined plate printing, in addition to familiar with the essence of this business model, but also to find their own unique advantages, choose specialization, specialization, differentiation road, effective combination, so as to enhance the competitiveness of enterprises, usher in better development.
Summary: In the face of industry integration, the enterprise's confidence to overcome difficulties is also indispensable.Liu Xuezhi, general manager of Dazu Guanhua, once said firmly: " We all know that there are only closed enterprises but no closed industries.Operating properly, the printing industry can be much more profitable than other industries.At the same time, we should not underestimate the potential growth drivers of China's economy, which will maintain strong growth in the future.So our enterprises should treat the crisis with a sunshine attitude, keep the cash flow, earn not * is not important, alive is important!"Printing industry is still a sunrise industry, the future fate of printing enterprises is still in the hands of the enterprise own, let us look forward to printing together to create brilliant!
