On April 26, 2022, the 2022 Printing Industry Digital Online Forum hosted by Keyin Media and hosted by Keyin was successfully held. At the meeting, Liu Yiping, deputy general manager of Beijing Keyin Media Culture Co., Ltd. released keyin Report: Research Report on the Status Quo of China's Printing Internet and Digital Transformation in 2022. The following is the summary of the speech.
In recent years, digital technology is fully integrated into all walks of life with new ideas, new formats and new models. National "14th Five-Year Plan" also put forward "speed up digital development and construction of digital China", which pointed out that speed up the promotion of digital industrialization, promote industrial digital transformation. It is foreseeable that the digital economy will become an important engine for high-quality development of China's economy in the future.
At the same time, the COVID-19 pandemic has put China's digitization process on fast forward. For the printing industry, which is Mired in the epidemic cycle, digital transformation is the only way to realize the upgrading and development of the industry in the future.
Below, we will analyze some new changes in China's printing Internet market in 2021 from three aspects: review and summary of China's printing Internet market, analysis of the macro market environment and digital transformation path of the printing industry, and forecast the future development direction of industrial digitalization.
I. Review and summary of Chinese printing Internet market in 2021
We first released "2022 China top 20 printing Internet brand", this is the innovation section 9 consecutive years published 20 list, the list to a certain extent, reflects the Chinese printing and the development of the Internet market changes, it also witnessed the electric printing, germination, growth, development and expansion, record the footprint of the China's printing industry to develop in the Internet. Next, let's unveil the top 20 Chinese print Internet brands in 2022.
Based on this list and Keyin media's observation of the industry, the print Internet market generally presents six characteristics:
The number of print Internet platforms continues to decline
According to the continuous statistics of Keyin.com in the past five years, the number of printing Internet platforms reached the peak of 450 in 2017, and then basically kept declining year by year. By 2021, there were about 390 printing Internet platforms, with the total number decreasing by 13%.
To get a better picture of actual activity, excluding print Internet platforms that are no longer active or have ceased operations and have only websites remaining, the number of active Internet platforms in 2021 is about 150, down 50% from 300 in 2017.
It can be seen that although there are still new printing Internet platforms entering, the overall number is declining, and more printing Internet platforms are quietly withdrawing, including some platforms that have been operating for many years.
